On May 29, 2026, Leax do Brasil was present at the official launch of the PotencializEE Roadshow in Paraná, an important energy efficiency program executed by Senai Paraná. Representing the company, manager Marcelo Arthur Breis served as one of the event’s panelists, contributing with a practical and strategic perspective on the topic.

The panel, lasting 40 minutes, aimed to promote an open and constructive dialogue on energy efficiency in the industry, in a dynamic Q&A format guided by key questions. The proposal was to bring together different sector perspectives, featuring three complementary viewpoints: a company that has not yet joined the program (Leax do Brasil), a company that has already participated in PotencializEE, and a specialized technical consultant.

The importance of Leax’s participation

Leax do Brasil’s presence as a non-participant company brought valuable contribution to the debate. Marcelo Breis shared the challenges, questions, and expectations of an industry that constantly seeks to improve its energy efficiency, but had not yet enrolled in the program. His participation enriched the dialogue by presenting a realistic and strategic vision, highlighting both the opportunities and the necessary considerations for a successful implementation.

PotencializEE is a transformative investment program in industrial energy efficiency that offers subsidized consulting, energy diagnostics, and support for technological modernization to micro, small, and medium-sized industries. In Paraná, the initiative plans to serve 143 industries, combining engineering, technology, and access to financing mechanisms.

Energy efficiency as a competitive strategy

During the event, it became clear that energy efficiency has gone beyond being merely an environmental issue to become a powerful competitiveness strategy. Reducing energy costs, modernizing production processes, and decreasing greenhouse gas emissions are objectives increasingly present on the agenda of companies seeking to stand out in the market.

Leax do Brasil, which already holds consolidated actions in the sustainability area — such as the Selo Clima Paraná Padrão A (Paraná Climate Seal Standard A), the ESG em Prática Seal, the I-REC, and ISO 14001 — sees in PotencializEE an opportunity to take a new leap in its efficiency journey.

A look to the future

Participation in the Launch Roadshow reinforces Leax’s positioning as a company that not only keeps pace with transformations in the industrial sector, but actively seeks to be part of the solutions. Marcelo Breis emphasized the importance of initiatives such as PotencializEE in helping Paraná’s industries become more competitive, sustainable, and prepared for the challenges ahead.

For Leax, energy efficiency is not merely a technical goal, but a strategic matter that directly impacts the company’s competitiveness, cost reduction, and socio-environmental responsibility.

“Moving Society Forward” also means moving the industry toward a more efficient, clean, and sustainable model.

Leax do Brasil remains committed to evolving its processes, investing in technology, and sharing knowledge with the sector, contributing to the development of a stronger Paraná industry prepared for the years ahead.

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